With the emphasis on the synthesis of technology and youth engagement, this is a sharp admission that the tools and tactics with which we teach Armenian have to adapt to our times. With this mobile app, Hamazkayin has managed to convey something deeper than the content itself. You can download Arti free of charge here. Arti is a versatile addition to the shortlist of Armenian scripts, which can be used on various applications, such as CorelDRAW, QuarkxPress, and Adobe Photoshop. With Lala & Ara’s signature use of colors and shapes, combined with Arti’s mission of presenting an alphabet script that is both aesthetically pleasing and functionally useful, the two initiatives seamlessly come together. But the biggest mark of success has little to do with numbers or downloads, but the fact that the words learned in the games enter the daily lexicon of the children, says project manager, Arin Kalousdian.Ī screenshot from World of Letters (Photo courtesy of Hamazkayin)
What started as one game quickly turned into two, as the popularity of World of Colors prompted the creation of World of Shapes, and later, with funding by the Calouste Gulbenkian Foundation and the Hamazkayin Eastern Region, a third game, called World of Letters was added to the application’s growing repertoire. As an added benefit, children develop their memories, concentration, logic, imagination, and multitasking abilities. Each game follows the same structure, introducing basic concepts (like colors, shapes, sizes, and letters) to our youngest students. The mission is to teach the Armenian language while the human mind is essentially a sponge, absorbing new material without much effort. Designed for children aged three and up, the app is comprised of a series of interactive games, where children flow through levels, guided by the main characters, Lala and Ara (common names for Armenian girls and boys, respectively). If you ask the folks at Hamazkayin, they have a few colorful ideas: their mobile application, Lala & Ara, launched in 2015, has provided countless children with the tools to learn shapes, colors, and letters-all through the Armenian language. As former Hamazkayin Armenia Office Director, Nare Mikaelian, once stated, “while the Armenian language in the diaspora has not yet reached a concerning level, it is approaching there.” So, how does one steer course away from the blinding white iceberg and into a safe green space? We’ve heard it time and again: the Armenian language in the diaspora is in a crisis. The game is offered in both Western and Eastern Armenian. Interactive game Language learning Children
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